Pay per click

pay per click advertising stands for pay-per-click, a model of internet digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “ PPC marketing software,” our ad might show up in the very top spot on the Google results page.

 A Pay Per click advertising campaign is a well-defined advertising strategy that sets out to achieve a specific goal, known as a conversion. The most common conversion goals include generating more leads and getting customers to make a purchase. Advertisers must select keywords – user search queries - and create ads with these keywords to ensure their ads perform well in search engine results pages. Your ad can show on the search network when someone searches for terms that are similar to your products and services. You can create a PPC campaign on advertising platforms, using these dedicated systems to create, publish, and promote your ads to a specific target audience. The main platforms for PPC marketing are Google and Bing. 

As the front door to the online world, Google is the dominant force in paid advertising, owning almost 80% of the market share. You can use the Google Display or Search Network to post your pay per click advertising ads, which will reach more people on Google compared to any other platform. ppc marketing

While overshadowed by Google, Bing is far from dead, powering almost 60 million searches each month in the U.S. alone. Bing is a great choice for small and medium-sized businesses, or if your company is based in the Google-free territories of East Asia, China and Japan.

Marketers can also advertise on Amazon, LinkedIn, and interestingly, Snapchat. However, if you really want to make a splash with paid advertising on social media, consider these platforms:

The Facebook Ads platform allows for a high level of targeting, enabling advertisers to target people by demographics, age, interests, and location. The immense global popularity of the social media giant makes it ripe with opportunity for marketers.

Have you heard that video marketing is kind of a big deal now? With over 1.8 billion active users, YouTube is attracting a LOT of businesses to experiment with video ads. As mobile mania continues to grow, this channel will surely become more potent for paid advertising.